Privacy Policy

Your privacy is important to us.  Old Lahaina Rums and Maui Distillers respect your concerns about privacy and values our relationship with you. This privacy policy describes:

  • Personal Information Collected
  • How Personal Information Is Used
  • With Whom Your Personal Information Is Shared
  • How We Protect Personal Information
  • How To Opt Out
  • How To Contact Us

Personal Information Collected

Product Orders

We use the information you provide about yourself when placing an order only to complete that order. We do not share this information with outside parties except to the extent necessary to complete that order.

When you provide us your email address, we will email you as necessary to process your order, respond to a request or provide customer service.  For example, after you place an order with us, you will receive an email acknowledging the order, and another when the order has shipped.

Emails, Newsletters and Other Communications

We may ask you if you are interested in receiving emails, newsletters or other communications.  If you indicate you wish to receive these communications you can unsubscribe at any time by contacting

Product and Service Inquiries

If you request information about our products we may ask you to provide details such as your name, postal address, telephone number and email address.  We use this information to respond to your request.

Customer Testimonials and Reviews

If you choose to give us a testimonial or review about the products we offer, we may ask you to provide details such as your name, postal address, telephone number and email address.  We may post your testimonials on our website, which may contain personal information such as your name [and general location].  We will seek to obtain your consent prior to posting your [full] name on our website.


Like many companies, we may use “cookies” on our website.  A cookie is a block of text placed in a file on your hard drive by a website you’ve visited.  These types of cookies cannot identify you specifically, such as by name or address, unless the cookie data is attached to personal information such as online registration.  We use cookies to tell us, for example, whether you have visited our website before or if you are a new visitor and to help us identify site features in which you may have the greatest interest.  Cookies may enhance your online experience by saving your preferences while you are visiting a particular site.

We also use a session cookie, which is a piece of identification between your browser and our server.  This helps us keep track of the items in your shopping cart, and other information.  The shopping cart cookie is saved for a designated period of time in case your session expires and you return to complete a purchase within that time frame.  We do not link cookies to personal information.

Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies.  Please note, however, that without cookies you may not be able to take full advantage of all our website features.

IP Addresses

An IP address is a unique identifier that certain electronic devices use to identify and communicate with each other on the Internet.  When you visit our website, we may view the IP address of the device you use to connect to the Internet.  We use this information to determine the general physical location of the device and understand from what regions of the world our website visitors come.  We also may use this information to enhance our website.

How Personal Information Is Used

Generally, we use the personal information we collect through our website for the following:

  • To provide the information of products you request.
  • For security, credit or fraud prevention purposes.
  • To provide you with effective customer service.
  • To provide you with a personalized experience when you use our website.
  • To contact you with information and notices related to your use of our website.
  • To better understand your needs and interests.
  • To improve the content, functionality and usability of our website.
  • To improve our products.
  • To improve our marketing and promotional efforts.
  • To administer our website.
  • For data analytics.
  • To comply with our legal obligations, policies and procedures.

With Whom Your Personal Information Is Shared

We do not sell or otherwise disclose information about our website visitors, except as described here.  We do not share this information with outside parties except to the extent necessary to complete that order.  These service providers are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements.  In addition, we may disclose your personal information when we, in good faith, believe disclosure is appropriate to comply with law, a court order or a subpoena.  We may also disclose your personal information to prevent or investigate a possible crime, such as fraud or identity theft or to protect our own rights or property or the rights, property or safety of our users or others.

[If you are a California resident, you may ask us to refrain from sharing your information (whether collected online or offline) among our affiliates for their marketing purposes, if the affiliates are separate legal entities. Please tell us your preference by contacting us as indicated in the “How to Contact Us” section of this privacy policy.]

How We Protect Personal Information

We maintain administrative, technical and physical safeguards to protect against loss, misuse or unauthorized access, disclosure, alteration or destruction of the information you provide on our website.  Unfortunately, no data transmission over the Internet can be guaranteed to be absolutely secure.  As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk.

How to Opt Out

You may opt out of receiving further promotional emails from us by using the opt-out mechanism provided in each promotional email you receive.

How to Contact Us

If you have any questions or comments about this privacy policy or if you would like us to update information we have about you or your preferences, please contact us at